As the 2020 Tokyo Olympic Games approach, numbers of foreign tourists visiting Japan are expected to rise, bringing major economic benefits to the nation. Aside from economic gain, however, the vitalization of outlying regions is an important goal of tourism, and approaches incorporating this goal have become increasingly central to the industry.
The focus this contest is national parks, which serve as vital tourism resources for Japan. Contestants will be asked to predict numbers of lodging guests for lodging facilities near national parks.
Currently, the national government is carrying out the "Project to Fully Enjoy National Parks," a concrete measure aimed at revitalizing the nation's tourism industry. As of World Economic Forum 2017, Japan is ranked 26th on the Travel & Tourism Competitiveness Index (TTCI) in terms of natural resources, and in order to increase the country's global standing as a tourist destination the government has selected eight prominent national parks as targets for increased information dissemination and PR, improvements to user environments, increases in available activities, improvements to basic park facilities, and other such efforts as part of regional revitalization measures centered on national parks.
Explanation of Contestant Task
Each contest participant will create a model for predicting lodging guest numbers from the next day onward based on data received on lodging guest numbers up until the previous day. Toward this end, contestants will be permitted to use approved data from the previous day or earlier.
Predictions will be made for lodging guest numbers at lodging facilities near the following eight (8) parks for the period from January 1 to December 31, 2017.
・Akan-Mashu National Park
・Towada-Hachimantai National Park
・Nikko National Park
・Ise-Shima National Park
・Daisen-Oki National Park
・Aso-Kuju National Park
・Kirishima-Kinkowan National Park
・Keramashoto National Park
・Social networking service data (Hotto Link Inc.)
・Social networking service data including location information (Nightley Inc.)
・Mesh-type population fluidity data (Agoop Corp.)
・Public transit schedule search log data (Jorudan Co., Ltd.)
・Aggregate data on visitor numbers by country and month (COLOPL, Inc.)
・Meteorological data (Japan Meteorological Agency)
・Weather observation data on snowfall (National Research Institute for Earth Science and Disaster Resilience)
In addition, each contest participant can use the data from Regional Economy and Society Analyzing System (RESAS), which is offered by Japan Ministry of Economy, Trade and Industry (METI) and Japan Cabinet Secretariat.
1st prize: free trip to a national park of the winner's choice (travel for two)
2nd and 3rd prizes: free trip to Ise-Shima National Park and lunch at Ebiya (travel and dining for two)
Notes Regarding Prize Trips
・The lodging facility must be chosen from a list of options comprising facilities that have contracts with JTB Corp. and have availability during the travel period.
・Trips are for two-day, one-night stays. Participants may add additional days at their own expense, in which case transportation arrangements can be changed.
・Travelers must choose Sapporo, Tokyo, Osaka or Fukuoka as their departure/return point.
・The trip return date must be on or before March 31, 2019.
・Additional details and conditions will be finalized following prize-winner selection.
This contest is carried out under the Industrial Data Sharing Promotion Project Subsidy, which is part of the Ministry of Economy, Trade and Industry (METI) FY 2017 supplementary budget.